Sony India aims to capture 45% market share in 2012-13

Sony India plans to become the top player in the digital still camera market in India with an aim to capture 45% share during fiscal 2012, a top company official said.

Sony India witnessed a tremendous growth rate of 45% during financial year 2011,beating the industry growth rate of 40%, Tadato Kimura, General Manager,Marketing Sony India told reporters.
Digital still cameras store photographs as digital bits on a memory card as opposed to the film used in traditional cameras.
Sony plans to sell 14 lakh units of these Cyber-shot units during financial year 2012, over last year’s sales of 11 lakh units.
The Digital Still Camera Segment in India stood at 33 lakh units in las year and is expected to increase to 42 lakh units during the current year, he said.
As far as Kerala was concerned, Sony plans to sell 30,000 Cyber-shot cameras, which is expected to go up to 40,000 units during the year, he said.


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