Friday, 27 April 2012

Enterprise IPOs Have Done Better Than Consumer Ones, Tableau Says

For all the hype over the upcoming Facebook initial public offering, companies that serve consumers don’t give investors as good a return as companies that focus on corporate users, according to data compiled by Tableau Software Inc.



Companies focused on corporations and business people — including LinkedIn, Splunk, Imperva and Jive Software — have provided an average return of 50.8 percent to investors in the first 60 days of trading, Tableau said.

But IPOs of consumer-focused companies, including Pandora Media, Zynga and Groupon, have lost an average of 5.1 percent of their value in the same period. (Note: The chart also includes stocks that haven’t yet traded for 60 days.)

The IPO performance is good news for Tableau, a provider of data analytics and visualization software, which serves more than 7,000 organizations, including hospitals, government agencies and universities. The company, whose customers include Zynga and Wal-Mart Stores, may be considering going public, according to press reports.

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